TikTok Ads
TikTok campaigns built from creator-style video, run only if your buyers are on the platform, with leads traced back to the ad and hook that brought them.
TikTok fits B2B when the buyer is a founder, owner, practitioner or hands-on user, and when the product can be shown on a phone screen. People decide in the first second or two whether to keep watching, so we write several hooks for each idea and let watch time and qualified leads pick the winner. Spark Ads let us boost real posts from your team or a creator.
For Founders and growth leads at B2B companies selling to founders, small businesses, trades and practitioners, and at web products with self-serve sign-up.
You need this when
- 01
Your polished brand video gets swiped past in a second.
- 02
You don’t know whether your buyers are on TikTok at all.
- 03
Leads from TikTok never get matched to revenue.
What’s included.
Fit check
Who your buyers are and whether TikTok reaches them in your markets, settled before any budget goes in.
In-Feed and Spark Ads
In-Feed ads made for the For You feed, and Spark Ads run on organic posts once the account owner sends an authorisation code.
Lead forms or landing pages
TikTok instant forms for quick sign-ups or traffic to a landing page, chosen by which one qualifies better for your offer.
Pixel, Events API and CRM events
The TikTok pixel and Events API set up, with CRM events for qualified leads sent back to TikTok.
Hook testing
Each hook logged with its watch time, click-through rate and qualified leads; winners are recut into new versions and the rest retired.
How it runs.
First creative batch in 2–3 weeks, then about 3 months of data before the channel is judged.
- 01 · Decide
We decide with you whether TikTok belongs in the plan, and say so if it doesn’t.
- 02 · Set up
We install the pixel and Events API and connect lead stages from your CRM.
- 03 · Launch
We launch the first batch of creator-style video across In-Feed and Spark Ads.
- 04 · Test weekly
Each week we read hooks against qualified leads, recut the winners and brief the next batch.
Deliverables
- Fit check for your buyers and markets
- Pixel and Events API setup
- Campaign structure and naming rules
- Spark Ads authorisations from your team or creators
- Hook test log
- Recut briefs for the next batch
Works with
What buyers ask.
Isn’t TikTok for consumer brands?
Mostly, and we’ll tell you if your buyers aren’t there. It earns a place in B2B when buyers are founders, owners or hands-on users and the product shows well in a short video. For procurement-led enterprise sales, we’d spend the budget elsewhere.
Do we need a studio or creators?
No studio. We make creator-style and AI video through our Ad creative service. Where a real person on camera helps, we run Spark Ads on posts from your team or from creators you choose.
Have you run TikTok Ads before?
Yes, for Melodio. We made the UGC-style hooks and AI music videos ourselves and ran them on TikTok, so the people who write your hooks are the people who read the results.
Pairs well with
Technical fixes and pages built for the searches your buyers make.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.