UGC-style ads
Creator-style videos scripted from your angles, cast to match your buyer and cut for every placement on Meta and TikTok.
UGC-style ads are short videos filmed on a phone by a creator, a customer or someone on your team, talking straight to camera. They sit in the feed like the posts around them. A phone shoot needs no crew or studio, so one batch can test several people and several openings for the same angle. We wrote the UGC-style hooks for Melodio and ran them on Meta and TikTok.
For Heads of growth and founders at B2B software and service companies advertising on Meta or TikTok, whose current ads are polished brand videos or product screenshots.
You need this when
- 01
Your ads look like ads, and people scroll past.
- 02
The creator videos you’ve bought used lifestyle influencers who look nothing like your buyer.
- 03
You have one creator video, it has run for months, and there’s no footage to cut a new opening from.
What’s included.
Scripts
Each script opens on a hook from the library, states one problem, shows the product and ends on one ask.
Casting
We shortlist creators by age, accent and the kind of work they can talk about credibly, for each market you sell to.
Founder and team videos
If your founder or team should be on camera, we script them, send a shot list and edit what they film on a phone.
Editing and hook variants
Each video is cut with two or three alternative openings, subtitles and on-screen text, in 9:16, 4:5 and 1:1.
Creator-handle ads
Where it fits, ads run from the creator’s own account, as Spark Ads on TikTok or partnership ads on Meta, with the creator’s permission in writing.
Usage records
Channels, paid use, territories and duration go into each creator’s contract before filming.
How it runs.
Creators are cast in week 2, and the first batch is delivered 2–3 weeks from kickoff. Later batches follow on a fixed schedule.
- 01 · Script
We write scripts from the top-ranked angles, each with alternative hooks.
- 02 · Cast
We shortlist creators who match your buyer, you approve them, and usage terms are signed before filming.
- 03 · Film
Creators film on their phones from our shot list, and we ask for retakes where a line doesn’t land.
- 04 · Edit
We cut each video with its hook variants, subtitles and on-screen text, for every placement.
- 05 · Test
Each hook variant runs as its own ad on Meta and TikTok, so the readout shows which opening held attention.
Deliverables
- Scripts and shot lists for each video
- Creator shortlist with proposed usage terms
- Finished ads in 9:16, 4:5 and 1:1, with subtitles
- Alternative hooks for each video
- Thumbnails and cover frames
- Raw footage and project files
- A usage record for every creator
Works with
What buyers ask.
Does creator-style video work for B2B?
Founders and managers scroll Meta and TikTok like everyone else. We cast people who look and talk like your buyer, and the script is about their work problem, not a lifestyle. The tests show whether it works for you; we don’t assume it will.
What happens when a creator’s usage term ends?
The ad comes down, or the term is extended with the creator. Every usage record shows the end date, so a term doesn’t lapse while the ad is still running.
Can our customers be in them?
Yes, with their written consent. We give them a shot list and a few prompts rather than a script, and they approve the final cut before it runs.
Pairs well with
Product films, explainers and scenes made without a shoot.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.