Software & CRM
Web apps, CRMs and internal tools built around how your business runs, on top of the tools you already pay for.
For operators whose numbers sit in Shopify, Stripe, HubSpot and a few spreadsheets. We build one place to run the business from, with access set by role.
For Founders, COOs and heads of operations.
Problems we fix
- 01
Your numbers live in Shopify, Stripe and a CRM, and nobody sees them together.
One private console that reads all three, with a health score and a weekly scorecard.
- 02
The Monday meeting is spent arguing about whose spreadsheet is right.
Every figure on one screen, linked to the record it came from.
- 03
Off-the-shelf CRMs don’t fit how you sell.
A CRM built around your pipeline, with access set by role.
- 04
Your product idea needs building properly, not as a demo.
A web app designed and built from sign-up to payment.
What’s included.
Product scope
Roles, screens, data and integrations written down and ranked before any code.
Read more 02Prototypes and interface design
Core screens designed in Figma and tested by your team before the build.
Read more 03Web apps
Customer-facing products with accounts, payments and admin, like Melodio.
Read more 04Custom CRM
Your pipeline stages, fields and handoffs, on top of HubSpot or in its place.
Read more 05Operations console
One private screen for the weekly review, each figure traced to its source.
Read more 06Integrations and automations
Data moved between your tools by API, with a log and an alert on every job.
Read more 07Roles and access
Login, permissions and an audit log for tools shared by staff and contractors.
Read more 08AI features
One AI task built into your app or internal tool, tested on your own data.
Read moreDeliverables
- Scope document: roles, screens, data model, integrations, what goes in v1 and what waits
- Clickable prototype
- Production app on your domain
- Database schema and migrations
- Integration connectors
- Admin panel and role matrix
- Staging environment
- Technical docs and runbook
- Handover session
Ownership
Terms are agreed in writing before work starts, including who holds the code, the database and the data.
Works with
Next.js · Supabase · Vercel · Shopify · Stripe · HubSpot
First 30 days
The first month.
- Week 1
Sessions with the people who will use the tool. We map every current tool, data source and manual step, and request API access.
- Week 2
Scope signed: roles, screens, data model, integrations, v1 and later. Clickable prototype of the core screens.
- Week 3
Repository, database and hosting set up. The first integration pulls real data into staging. Login and roles work.
- Week 4
First working screens on staging with your real data. Weekly demo slot fixed.
- Day 30
You have a signed scope, a prototype your team has tried, live data in staging, and a dated plan to v1.
Proof
Related work.
Questions
What buyers ask.
When can our team use it?
First screens with real data are on staging by week 4. Plan 8–16 weeks to a v1 your team uses every day, depending on how many integrations and roles it needs.
Do we have to replace the tools we use now?
No. The console sits on top of Shopify, Stripe, HubSpot or whatever you already pay for, and reads from them.
How do we know it’s on track?
A weekly demo on a staging link with real data, and a shared backlog of what’s done, in progress and next. Changes to scope are written up and agreed before they’re built.
Pairs well with
UGC-style video, AI video and statics made in regular batches, so you always have new ads to test.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.