SEO
A site Google and Bing can crawl and understand, with pages that answer the searches your buyers make at each stage, measured on clicks, leads and pipeline.
We fix and build in order of how close each page is to a sale. First the technical faults that stop pages being crawled or indexed. Then the pages for buyers comparing options: your services, use cases, comparisons and alternatives. Articles come after, each one linked to a page that sells. Rankings are a means; the report tracks organic leads and pipeline.
For Heads of marketing and founders at B2B software, services and trade companies who want inbound demand that doesn’t stop when ad spend stops.
You need this when
- 01
Your site ranks for your own name and almost nothing else.
- 02
Competitors own the comparison searches in your category.
- 03
Blog traffic grows, and none of it turns into leads.
What’s included.
Technical audit and fixes
Crawling, indexing, site speed, redirects, internal links and structured data, checked in Search Console and Bing Webmaster Tools and fixed in your CMS.
Keyword map by buyer stage
Search terms grouped by intent and mapped to one page each, so your pages don’t compete with each other.
Commercial pages
Service, use-case, comparison and alternative pages, each targeting one group of searches from the map.
Content calendar
Articles and guides on the questions buyers search, scheduled month by month.
Off-site authority
Mentions and links from trade press, directories, review sites and industry sources, earned with data, guides and expert comment, never bought.
Reporting
Organic clicks, queries, leads and pipeline by page, from Search Console, GA4 and your CRM.
How it runs.
SEO audit and content calendar in week 4. Organic results take longer than paid, and we don’t promise a date.
- 01 · Audit
We crawl the site, read Search Console and list technical issues in the order they block traffic.
- 02 · Map
We group buyer searches by intent and give each group one page, new or existing.
- 03 · Fix and write
We fix the technical issues and write or rewrite the pages closest to revenue first.
- 04 · Earn mentions
We offer data, guides and expert comment to trade press and industry sites, and complete your directory and review-site listings.
- 05 · Report monthly
Each month we report clicks, leads and pipeline by page and choose the next pages to build.
Deliverables
- Technical SEO audit, ranked by what blocks traffic most
- Keyword and page map
- Fixes made, or briefed to your developer
- Service, comparison and alternative pages
- Content calendar
- Outreach list and log of earned mentions
- Monthly organic report
Works with
What buyers ask.
How long until we rank?
We can’t promise a position or a date. Search Console shows when Google has crawled and indexed a fix, so you see technical progress first; rankings for new pages move more slowly. The monthly report tracks the exact queries and pages we’re working on.
Does SEO still matter if buyers use AI answers?
Yes. Google AI Overviews draw on pages in Google’s index and Copilot draws on Bing’s, so a page that can’t be crawled is hard to cite. GEO adds the off-site work and the answer tracking.
Who writes the content?
We do, from interviews with your team and what sales hears on calls. Your experts review every page for accuracy before it goes live.
Pairs well with
Making AI answers more likely to name you, tracked on fixed buyer questions.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.