Branding
A brand that tells buyers what you do and why you, before anyone books a call.
For founders and marketing leads whose company has outgrown how it looks and talks. We write the position down first, then design the identity and the materials sales uses every day.
For Founders, CEOs and heads of marketing.
Problems we fix
- 01
You look smaller than the clients you pitch.
Positioning and an identity sized for the buyers you pitch now.
- 02
Every salesperson explains what you do differently.
One messaging document, and a deck template the whole team uses.
- 03
Next to three competitors, your site could be any of them.
A position only you can claim, and an identity built on it.
- 04
You raised, merged or pivoted, and the brand still says the old thing.
New positioning, rolled out in the order buyers see you.
What’s included.
Positioning
Who you sell to, what you replace and why buyers pick you, in writing.
Read more 02Messaging
Value proposition, pitch and proof points for the site, deck and sales calls.
Read more 03Naming
Names for a company, product or feature, screened for domains and conflicts.
Read more 04Brand identity
Logo, colour, type and layout rules, from a favicon to an event stand.
Read more 05Sales materials
Deck, one-pager, proposal and case-study templates your team fills in.
Read more 06Campaign idea
A launch line and a key visual that the site, ads and social all run on.
Read more 07Photo and video direction
Briefs and shot lists so every shot or generated image fits the brand.
Read moreDeliverables
- Positioning and messaging document
- Brand guidelines (PDF and a Figma library)
- Logo pack: SVG, PDF and PNG, light and dark, favicon, app icon
- Colour and type specs
- Animated logo (MP4 and Lottie)
- Deck template in Google Slides, Keynote or PowerPoint
- Social and ad templates
- Email signature
- Launch key visual
Ownership
Terms are agreed in writing before work starts, including who holds the files and the IP.
First 30 days
The first month.
- Week 1
Kickoff. Interviews with founders, sales and up to five of your customers. Your brand reviewed next to five competitors.
- Week 2
Positioning and messaging document: who you sell to, what you replace, why you win. You sign it off before design starts.
- Week 3
Two identity directions, each shown on real items: homepage, deck slide, ad and social banner.
- Week 4
One direction chosen and refined. Logo, colour and type locked. Rollout list agreed, in the order buyers see you.
- Day 30
You have signed-off positioning, a chosen identity and a dated plan for the guidelines, templates and site.
Proof
Related work.
We have no commissioned branding case on this site yet. This site is our own identity: the mark, the dither and the live quasar.
Questions
What buyers ask.
How long does a rebrand take?
About 6–8 weeks for positioning and a full identity. A refresh of an existing identity takes 3–4 weeks. Templates and the site follow, or run alongside.
Do we have to change everything at once?
No. We keep what buyers already recognise and roll out in the order they see you: site, deck and ads first.
Can our in-house designer work from what you make?
Yes. The guidelines, the Figma library and the templates are built so your team can produce new material without us.
Pairs well with
Websites and stores built to take enquiries and orders, connected to your CRM and edited by your team without a developer.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.