Motion graphics
Animated demos and UI walkthroughs built from your real screens, so buyers see how the product works in the first seconds of an ad.
Software and services are hard to film, because the value sits on a screen or in a process. Motion graphics show it anyway. We enlarge the part of the screen that matters, move through each step at reading pace and put the claim in large animated text. The result is one master animation that gives you ads, a longer explainer and short loops for your site and sales emails.
For Product marketers, heads of growth and founders at SaaS, fintech and B2B service companies whose product lives on a screen.
You need this when
- 01
Your product is software or a service, and hard to film.
- 02
Screen recordings of your app are cramped and unreadable on a phone.
- 03
Your explainer video shows screens you’ve since redesigned.
What’s included.
UI walkthroughs
We rebuild key screens from your Figma files or recordings, then animate the clicks, zooms and transitions so each step reads on a phone.
Kinetic type
Animated text in your brand fonts that carries the claim and the proof, readable with the sound off.
Product explainer
A longer film that covers the problem, how the product handles it and what happens after sign-up.
Ad cuts
Short cuts with the hook in the first seconds, in 9:16, 4:5, 1:1 and 16:9.
Site and sales loops
Silent looping clips for your homepage, product pages and sales emails.
Clean data
We work from demo accounts or dummy data, so no customer name or real figure appears on screen.
How it runs.
The first ad cuts arrive with the first creative batch, 2–3 weeks from kickoff. A standalone explainer runs as a Sprint of 1–4 weeks, depending on how many screens it covers.
- 01 · Script
We write the script from one angle and list the screens it needs.
- 02 · Rebuild screens
We rebuild those screens with demo data, and you check them for accuracy.
- 03 · Board
Style frames and a storyboard set the look and pacing before any animation.
- 04 · Animate
We animate the master, then cut the ads and loops from it.
- 05 · Deliver
Every placement is exported with subtitles and thumbnails, ready to test.
Deliverables
- Script, storyboard and style frames
- Animated explainer master
- Ad cuts in 9:16, 4:5, 1:1 and 16:9, with subtitles
- Looping UI clips for your site, with GIF previews for email
- Thumbnails and cover frames
- Project files and the rebuilt screens
Works with
What buyers ask.
Do you need access to our product?
A demo account or your Figma files will do, and we never need access to live customer data. If your design files are out of date, a screen recording of the current product works.
What happens when our interface changes?
Screens are built as separate layers, so a changed screen means replacing that layer and re-exporting, not starting again. The scope for updates is agreed in writing.
Is this the same as a recorded product demo?
It can replace one. A recorded demo runs long and shows everything; motion graphics show only the steps that matter, at a size that reads on a phone.
Pairs well with
Image ads, carousels and ad copy for each platform, built from one master.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.