Sales content
A library of short videos your sales team sends at each stage of a deal, cut from the same angles as your ads.
Sales content is video made for one buyer at a time, not for a feed. The prospect watches because a rep sent it, usually between meetings, so a clip can go deeper into one question than an ad can. It also travels: buyers forward it to colleagues who were never on the call, and it has to make sense to them without a rep there to explain.
For Sales leads, founders who still sell, and marketing teams at B2B companies with a demo-led or sales-led process.
You need this when
- 01
Your reps explain the same feature on every call, from scratch.
- 02
Follow-up emails are long paragraphs that buyers skim or skip.
- 03
Your customers say useful things on calls, and none of it is recorded anywhere you can use.
What’s included.
Demo clips
One feature per clip, shown on real screens with demo data, short enough to watch between meetings.
Objection answers
Clips that answer the objections sales hears most, scripted with your reps and voiced by them or over motion graphics.
Customer stories
We interview your customers remotely, with their written consent, and cut each story into a long version and short clips.
Founder and team notes
Short to-camera clips from your founder or team for outbound and follow-up, scripted and edited by us.
Ad re-cuts
Winning ads re-cut for sales use, so a prospect hears the same message after the call as before it.
Usage guide
A one-page guide telling reps which clip to send at which stage, with links ready for HubSpot or your CRM’s email templates.
How it runs.
A first clip library runs as a Sprint of 1–4 weeks, depending on how many customer interviews it needs.
- 01 · Listen
We sit in on sales calls or read call notes to find the questions and objections that repeat.
- 02 · Plan
We map one clip to each repeated question and deal stage, and agree the list with sales.
- 03 · Record
We record demos, interviews and to-camera clips remotely, or work from footage you already have.
- 04 · Cut
We edit each clip with subtitles, a thumbnail and an email preview.
- 05 · Hand over
Clips go into a shared library with the usage guide, and new ones are added as objections change.
Deliverables
- Clip library organised by deal stage and objection
- Customer stories: a long version and short cuts
- Thumbnails and GIF previews for email
- Subtitled versions for posting on social
- Scripts and interview guides
- A one-page usage guide for reps
Works with
What buyers ask.
How is this different from Sales materials?
Sales materials are the deck, one-pagers and proposal template. Sales content is the video your reps send alongside them. Both are written from the same messaging, and many teams need both.
What if our customers won’t be filmed?
Some won’t. An audio interview with screens and type over it works, and so does a written story cut into a short motion piece. Nothing is published without the customer’s written consent.
Do our reps need to be on camera?
No. Demo clips and objection answers work with voiceover and motion graphics. If someone on your team is willing, we script them and they film on a phone.
Pairs well with
Voiceover and music for your ads, with the usage terms written down.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.