Static ads and ad copy
Image ads, carousels and copy written to each platform’s formats and limits, built from one master per angle, so an ad that wins on one platform runs on the others without a redesign.
Static ads are single images and carousels, and ad copy is the text that runs with them. On Google and Microsoft search, the copy is the whole ad. The work is mostly volume and detail: every placement crops an image differently, every platform counts characters to its own limit, and a headline that wins in a Meta feed has to be rewritten to answer a search query.
For Performance marketers and heads of growth running Meta Ads, Google Ads, Microsoft Ads or ChatGPT Ads who need more ads in rotation than one designer can make.
You need this when
- 01
Your designer makes one version of each ad, and every placement crops it differently.
- 02
Your search ads read like a list of keywords.
- 03
Every new campaign starts from a blank page instead of from what already won.
What’s included.
Master layouts
One Figma master per angle, with type, product shot and proof fixed, resized for each placement and checked against its safe zones.
Carousels
Carousels for Meta and Google Demand Gen, with each card carrying one step of the argument.
Social ad copy
Primary text, headlines and descriptions for Meta and TikTok, with a variant for each hook.
Search ad copy
Responsive search ad headlines and descriptions for Google and Microsoft, written to their character limits and matched to each keyword group.
ChatGPT Ads copy
Short ad text written for the questions buyers ask ChatGPT, where the format and your category are available.
Copy deck
Every line in one sheet, with platform, angle, hook and character count, so your team can review and approve it in one place.
How it runs.
Statics and copy ship with the first creative batch, 2–3 weeks from kickoff. New sets then follow the same schedule as the rest of the batch.
- 01 · Pick angles
We choose the angles to run from the library or from your last test results.
- 02 · Design masters
We design one master per angle and write its copy set.
- 03 · Resize
Each master is resized and checked against every placement’s safe zones and text limits.
- 04 · Load
We load the ads, or hand your media team named files ready to load.
- 05 · Refresh
When an ad’s results drop, we replace it with a new version built from the masters that won.
Deliverables
- A Figma master for each angle
- Exports for every placement: 1:1, 4:5, 9:16 and 1.91:1
- Carousel sets
- Copy deck by platform, with character counts
- Responsive search ad sets for Google and Microsoft
- Ad text for ChatGPT Ads, where available
- Ad names that follow the testing convention
Works with
What buyers ask.
Why make statics if video gets the attention?
Statics are quicker to make, so they test angles sooner and for less. An angle that wins as a static is a good candidate for video; one that loses has saved you a shoot.
Is the copy for Google Ads and Microsoft Ads the same?
It can start the same, because Microsoft Ads imports Google campaigns directly. We still review it, because Microsoft can adjust bids by company, industry and job function using LinkedIn profile data, and a line written for a known job title reads differently.
Can you work with our in-house designer?
Yes. We can supply angles, copy and a master for your designer to resize, or the other way round. The copy deck keeps naming consistent either way.
Pairs well with
Short clips and customer-story cuts your sales team can send or post.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.