Launch, analytics and redirects
A launch where every old URL lands on a relevant page, every planned conversion is tested, and Google and Bing have the new sitemap on day one.
Launch is where old URLs, tags and consent settings tend to break, so we plan it as its own piece of work. Every old URL from a crawl, Search Console, analytics and backlinks goes into the redirect map. Tags follow a written tracking plan. Speed is checked again with the consent banner and tags switched on, because that is the version visitors get.
For Marketing leads, founders and in-house developers at B2B companies moving to a new site, domain or platform, or fixing tracking on a live one.
You need this when
- 01
Old URLs from your last relaunch still return errors.
- 02
GA4 counts page views but not the enquiries that matter.
- 03
Nobody is sure whether the cookie banner actually blocks the tags.
What’s included.
Redirect map
Every old URL from a crawl, Search Console, analytics and backlinks, mapped to its closest new page and tested at go-live.
Tracking plan
A written list of events, from form submits and demo bookings to quote requests and purchases, set up in GA4 through Google Tag Manager.
Consent
A consent banner and Google Consent Mode, which adjusts Google tags to each visitor’s choice. Your legal adviser confirms the wording.
Search setup
Google Search Console and Bing Webmaster Tools verified, XML sitemap submitted, indexing rules checked, and the staging site kept out of search results.
Final speed and accessibility check
Core Web Vitals and a WCAG 2.2 AA check on the production build with tags and the consent banner live, with fixes made before go-live.
Post-launch watch
We monitor broken links, crawl errors, form submissions and conversions in the weeks after launch and fix what breaks.
How it runs.
The redirect map starts in week 3 of a site build. On a live site, a tracking fix runs as a Sprint of 1–4 weeks.
- 01 · Inventory
We crawl the old site and pull URLs from Search Console, analytics and backlink data.
- 02 · Map and plan
We map redirects page by page and write a tracking plan for every conversion that matters.
- 03 · Set up on staging
Tags, consent, redirects and search settings are configured and tested before the domain switches.
- 04 · Go live
We switch the domain, test every redirect and form, and submit the sitemap to Google and Bing.
- 05 · Watch
We check broken links, crawl errors and conversions after launch and fix what breaks.
Deliverables
- Redirect map, tested at go-live
- Tracking plan, with GA4 and Google Tag Manager set up
- Consent banner and Consent Mode setup
- Search Console and Bing Webmaster Tools set up, with sitemaps submitted
- Speed and accessibility check at launch
- Signed-off launch checklist
- Post-launch error report
Works with
What buyers ask.
Will we lose search traffic when we move?
A move can cause a dip while search engines recrawl, and nobody can promise rankings. A complete, tested redirect map and close watching of Search Console after launch reduce the risk, and we report what we see each week.
We already have GA4. Why touch it?
We don’t rebuild what works. We check your events against the tracking plan, fix the gaps and remove duplicates, so enquiry counts in GA4 can be reconciled with your CRM.
Do we need a cookie banner?
If you run analytics or ad tags and have visitors in the UK or Ireland, usually yes. The rules differ by market and change, so we set up the banner and Consent Mode, and your legal adviser confirms the wording.
Pairs well with
A sitemap, a goal for each page and a route to contact, before any design.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.