E-commerce
A store that takes orders from trade and direct customers, with the right prices and payment terms, and order data in your CRM.
We start by writing down how you sell today: who orders, at what prices, on what terms and how an order reaches the warehouse. That decides the platform. Shopify suits a catalogue. A Stripe checkout suits a short range, subscriptions or services. For trade buyers we set up company accounts, minimum quantities, quote requests, reorders and payment on invoice. Direct customers get a short checkout.
For Founders, commercial directors and e-commerce leads at wholesalers, manufacturers and brands that sell to trade and direct customers.
You need this when
- 01
Trade customers order by email or phone, and someone retypes every order.
- 02
Each trade customer has its own prices, and they live in a spreadsheet.
- 03
Online orders and sales conversations sit in systems that don’t talk to each other.
What’s included.
Platform choice
Shopify or a Stripe checkout, chosen in week 1 against how you sell, with what each one can’t do written down.
Trade ordering
Company accounts with several buyers, customer price lists, quantity rules, quote requests and quick reorder.
Payments and tax
Card, bank payment and invoice terms where the platform supports them, with tax and currency set for each market and confirmed with your accountant.
Catalogue and product pages
Product data imported and cleaned, with specification tables, downloads and the detail a trade buyer checks before ordering.
CRM and order data
Orders, customers and quote requests sent to HubSpot or your CRM, so account managers see what each customer buys.
Store tracking
E-commerce events in GA4, from product view to purchase, behind your consent banner.
How it runs.
A store takes 8–12 weeks, depending on catalogue size and how many trade rules it needs.
- 01 · Map how you sell
We document who orders, at what prices, on what terms and how orders reach fulfilment today.
- 02 · Choose the platform
We recommend Shopify or Stripe against that map and list what each can and can’t do for you.
- 03 · Design and build
Product, cart, account and checkout pages are designed and built on staging with your real catalogue.
- 04 · Connect and test
Payments, tax, CRM sync and tracking are tested with test orders on staging.
- 05 · Launch
Redirects and analytics go live, and we check real orders and payments on launch day.
Deliverables
- Production store on your domain
- Trade setup: company accounts, price lists and payment terms
- Product data imported and cleaned
- Product, collection, cart, account and checkout templates
- Order and customer sync to your CRM
- E-commerce tracking in GA4
- Recorded walkthrough for the people who run the store
Works with
What buyers ask.
Do we need Shopify Plus for trade accounts?
It depends on which trade features you need and Shopify’s current plan rules, which change. We check your requirements against them in week 1, before you commit to a plan.
Where can we see a store you’ve built?
There isn’t one on this site yet. Our closest work is a private operations console for a UK consumer brand, which runs on top of its Shopify, Stripe and HubSpot data. You see your own store on staging every week before launch.
Can the store connect to our ERP or warehouse system?
If the system has an API, we review it in week 1 and scope the connection separately, so the store launch doesn’t wait on it.
Pairs well with
Forms, chat and checkout connected to your CRM, with the source on every lead.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.