ChatGPT Ads
Labelled ads below ChatGPT answers on the topics your buyers research, judged on what happens after the click.
Buyers ask ChatGPT to explain a problem, compare options and draft a shortlist. ChatGPT Ads show a labelled ad below the answer, matched to the topic of the conversation. It is a new channel with little history to plan from, so we check access first and run it as a capped test. Buyers who click arrive mid-question, so the landing page has to carry on from the answer.
For Heads of marketing and founders at B2B software and services companies whose buyers research the category in ChatGPT before they speak to sales.
You need this when
- 01
Your buyers do their early research in ChatGPT, and none of your budget reaches them there.
- 02
You don’t know whether ChatGPT Ads are open to you, or worth a test.
- 03
New ad formats get tried once, without tracking, and dropped.
What’s included.
Access check
Whether the format is open in your markets and category today, and what targeting and reporting it offers.
Topic map
The topics your buyers raise in ChatGPT, grouped by stage, used to choose where ads should appear. If you also run GEO, both use the same buyer questions.
Ads and landing pages
Ad copy written to read well under an answer, and landing pages that answer the question the buyer was asking.
Tracking
UTM tags, source capture and CRM fields, so leads from ChatGPT are counted apart from search and social.
Capped test
A test budget with a stop-or-scale rule agreed before launch, and a written readout at the end.
How it runs.
Access check in week 1; once the format is open to you, the test runs on about 3 months of data before the readout.
- 01 · Check
We confirm the format is open to you, and say plainly if it isn’t yet.
- 02 · Map
We list the topics buyers raise at each stage and choose the ones to target.
- 03 · Launch
We write the ads, fix the landing pages and start a capped test.
- 04 · Read out
We compare cost per qualified lead with your other channels and recommend whether to scale, change or stop.
Deliverables
- Access and fit note for your markets
- Topic map by buyer stage
- Ad copy set
- Landing pages or page fixes
- Tracking and CRM source setup
- Test plan with budget and stop rule
- Written test readout
Works with
What buyers ask.
Does buying ChatGPT Ads get us mentioned in the answers?
No. The ads are labelled and sit apart from the answer, and OpenAI says ads don’t influence ChatGPT’s answers. Being named in the answer itself is the job of GEO, which we run as a separate service.
Is it open in our markets?
OpenAI opens markets and ad categories in stages, and keeps some out, such as health, politics and gambling. We check yours before proposing any budget. If it isn’t open to you yet, the budget goes to search, and we tell you when that changes.
How do you measure it if the platform’s reporting is thin?
On your side of the click. Every ad carries UTM tags, every lead records its source in your CRM, and we compare cost per qualified lead with your search campaigns.
Pairs well with
Facebook and Instagram ads to create demand and retarget site visitors.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.